About the Founders

By combining the life changing work of Dementia UK and Alzheimer’s Society, and the professional care provision experience of SweetTree, we aim to bring transparency and clarity to the information available to those affected by dementia by uniting the nations dementia carers.


About Dementia UK

Dementia UK provides specialist support for families affected by dementia through our Admiral Nurses.

Specialist Dementia Admiral Nurses

When things get challenging or difficult, Admiral Nurses work alongside families to give them the clinical expertise, emotional support and practical advice to face dementia with more confidence and less fear.

The Admiral Nurse Dementia Helpline

The Admiral Nurse Dementia Helpline is staffed entirely by specialist Admiral Nurses. If you have concerns or questions about dementia, you can speak to an Admiral Nurse by calling 0800 888 6678 or emailing helpline@dementiauk.org


About Alzheimer’s Society

Alzheimer’s Society is the UK ‘s leading support and research charity for people with dementia, their families and carers. We provide information and support to people with any form of dementia and their carers through our publications, National Dementia Helpline, website, and more than 2,000 local services. We campaign for better quality of life for people with dementia and greater understanding of dementia. We also fund an innovative programme of medical and social research into the cause, cure and prevention of dementia and the care people receive.

If you have any concerns about Alzheimer’s disease or any other form of dementia, visit alzheimers.org.uk or call the Alzheimer’s Society National Dementia Helpline on 0845 3000 336. (Interpreters are available in any language. Calls may be recorded or monitored for training and evaluation purposes.)


About SweetTree Home Care Services

SweetTree is a home care service provider dedicated to delivering the highest quality care and support possible to people in their own homes.

We understand the anxiety that a diagnosis of dementia can bring and the apprehension of the road ahead. We know this can be a difficult journey but with our creative and innovative approach we support our clients and their families every step of the way.

We are passionate about what we do, and truly believe that with the right support and input there is no reason why people living with dementia shouldn’t lead happy and fulfilled lives.

Find out more about SweetTree and the specialist dementia services we offer.